Latest Entries »

I am doing a Photographic project on the effects that assessment such as the ones previously used by ATOS have had on disabled peoples lives.

My motivation for doing this project is that I have worked for adults with a range of disabilities for many years and aswell as having people in my own family effected. I feel passionately about people being valued as individuals rather than a number represented in the media. Although media coverage on the issue is ongoing, I would like to Photographs the real people behind the stories.

I am ideally looking for people who have been effected by being wrong assessed or who feel strongly about these issues. I am looking for people who would be willing to be photographed in their own homes at their own convenience within the next two weeks.

This is a university project and with your consent the photographs will be open to the public in a exhibition in London in the first week of June with your consent.

I am hoping that this will raise awareness to the general public of how damaging online assessments can be and how they effect the lives of people with disabilities. I am open to photographing people who have any disability that has been affected by this issue.

Please contact me if you are interested for an informal chat in person, over the phone, or by email. I am based in Brighton but can travel to different locations.

Kind regards, Millie

Initially when I started designing my website I had to decide whether to use Dreamweaver or WordPress.  I decided ti use Dreamweaver as I am already familiar with WordPress and my partner uses it for their website. By using Dreamweaver the idea was that I could learn about html.  Another benefit I anticipated with using Dreamweaver was that I had more freedom in regards to the layout and I wouldn’t be restricted by what templates were available.  As my website isn’t intended primarily for commercial gain I felt that I had more freedom to express myself more as an visual artist and didn’t have to conform to plain design.

In my previous assignment I had to experiment with using vector, grunge and web 2.0 designs to create a design for a temporary online exhibition website.  I used a grunge style, I liked the design I had created and by tweaking it I found that I was able to keep the colours and placement of the navigation bar and the logo in assignment 2 to create a portfolio design.  Throught this asignment I have developed a clearer understanding of what kind of Photographer I want to be, by using the name Dancingshrimp instead of my actual name I am opening up options to be recognised as a visual Artist, mearning that I can embrace other areas of work that I enjoy such as moving image and graphic design which I intent to add to my website at a later date.


When evaluating my website I will begin by looking at the things I like about it.  I like that I have been able to make alterations to my website using html and CSS and feel that I have gained experience by persevering through the challenges of using an unfamiliar software.  I like that my website is uniquely mine, no one else is going to have the same background, logo, layout, links etc and I feel proud of that.  My favourite pages are my gallery pages as I like that I have a drop down navigation bar that has my projects in seperate links.


There are some aspects of my website that I feel need improvement.  Currently I do not have a range of media content, such as the filming work I have done.  I also need to optimise my website further to gain credability to gain relevant hits recieved through search engines.

Although I like the grungey style to my website at times I feel that it appeals to a narrower audience and perhaps I could scale down the design so it is still unique but more subtle in the approach.

I feel that overall I have been succesful in gaining knowledge in web design.  I have also developed my branding skills by designing a cv and business card that works together as a marketing package.  I look forward to making my website live and being able to use my business cards prior to my upcoming exhibition in June.

I asked people I know to evaluate my website using questions that would test how effective my website is at displaying the content and how easily it could be navigated around.

Name: Jennifer Ives

Is the overall site design pleasing?

I like the style of the website as it doesn’t look like a stereotypical plain design website, Although I don’t really like orange in design it does work well with the white text.
Is the design attention grabbing, but not distracting?

I didn’t find the design distracting as it remained the same on each of the pages, there were only a couple of colours used which helps.  It definately grabs attention.  I really like the gallery pages!
Is navigation within the website fairly easy?

The navigation is very easy, The links all work which helps! they are clearly labelled and I can get back to any page at any point using he links at the top of in the footer at the bottom of the pages.  I like the social media media links.
Are the organization and contents obvious from the opening page?

I guess the name of your website Dancingshrimp doesn’t scream out PHOTOGRAPHY…but if you ready the title immediately below it says that you are a Fine Art Photographer…
Do all of the links work effectively?

I think I said this earlier, all the links work well.

Is there a link to the opening page on each subsequent page?

yes
What aspects of the website do you like the most?

I really like your gallery pages! I don’t really like scrolling gallery pages as they are a bit irritating to look at.  I like that it used Flickr!..it seemed to load quickly and I liked that I could view your projects separately like I would at an exhibition.

I like the ambitiousness of the design, I think it breaks the social norm, I remember you showed me your initial idea of using a Splash page?…maybe you could consider using this at some point.

I like your Contact form page, it was clear and nicely laid out.

What areas of the website do you think need improvement?I don’t know really…I’m not that keen on your logo, I find it a bit cheesy perhaps.  Also I think that maybe more content needs to be added on to your website but I know its still in progress.

Do all of the pages on the website load quickly?

Yes they all load very quickly

Do you find the website over simplified or too technical?

I guess its slightly simplified but I think thats only because you could put more of your photographs and filming work on there, once thats on there it will be great.

I will be experimenting with using Dreamweaver which is an Adobe web production software to help me create a working website using a mixture of CSS and html.  I will be creating a website with working links and transitions that will be used to promote my fine-art Photography, this ill be viewable on both web and mobile devices.

I begin by having my optimised images saved in to a folder titled “Millie’s folder’, please follow my previous blog post on how to optimise images for the web.

Each image on your website has to be cropped and saved as a seperate image, for example the navigation bar, logo, photographs, header graphic, background image and footer.  This is because each of these parts of the website will be interactive in different ways.  The background image we name ‘index’ followed by hyphens in place of spaces between words followed by any other div tags we want in to add to the image.  For example index-fineartphotographer-milliesammarco.  These div tags allow us to put text into the coding of an image that allows search engines recognise these keywords when placing you in the list of websites on their page, this is search engine optimisation.

By designing my Portfolio website on Photoshop I was able to make sure that the sizes, colours and proportions of the images were what I wanted and compatable for a standard computer monitor before optimising for use on a mobile phone/ tablet.  Please see the example below o fthe design of my homepage titled “index” on Photoshop.

Homepage mock

By cropping and saving each part of the mockup page as a jpeg or Png for the transparent objects I was able to place each image in to an image folder which was then in a folder called “Millies site”

When opening Dreamweaver I select Site from the navigation bar and then New site, I then select the Millie’s site folder from my hardrive, Dreamweaver then loads the file names in to the sidebar.  Although you can select templates to allow easy placement of objects such as text and images I found that by choosing a blank template I had more freedom to design my template from scratch.

I selected the split screen option which gives you the html code on the left hand side of the screen and the preview of the page on the right.  Please see below

Screen shot 2014-05-08 at 13.50.27

As you can see from the code of my main page I have hand coded HTML in the text to create a Heading and a subheading. Please refer to Previous blog post on how to handcode H1, H2

<h1>Fine Art photography by Millie Sammarco</h1>
<h1>&nbsp;</h1>
<h1>Brighton and London based Fine Art and Documentary Photographer
<h2></p>

I have a ‘container’ which acts as the wrapped holding the content of my website within set parameters.  I then have a Header which contains my logo and Navigation bar

<div class=”container”>
<div class=”header”>
<div align=”center”><!– end .header –><img src=”logo.png” width=”139″ height=”121″ alt=”fineart-fine-art-foneartphotography-photography-brightonphotographer-milliesammarco-photographermilliesammarco” /><img src=”logo-dancingshrimp-photography-fineart-milliesammarco.png” width=”746″ height=”101″ /></div>
</div>
<div id=”nav”>
<ul>
<li><a href=”index.html”>Home</a></li>
<li><a href=”about.html”>About</a>
<li><a href=”Gallery-other.html”>Gallery</a>
<ul>
<li><a href=”Gallery-still-life.html”>Still life</a></li>
<li><a href=”Gallery-identity.html”>Identity</a></li>
<li><a href=”Gallery-other.html”>Other</a></li>
</ul>
</li>
<li><a href=”Contact.html”>Contact</a></li>
</ul>
</div>
<div id=”navbar”>

To maintain the continuity of my website and to make sure everything links well I made sure the heights and widths were the same on each object placed on each of the web pages.

To create my navigation bar this is the html I used.

<ul>
<li><a href=”index.html”>Home</a></li>
<li><a href=”about.html”>About</a>
<li><a href=”Gallery-other.html”>Gallery</a>
<ul>
<li><a href=”Gallery-still-life.html”>Still life</a></li>
<li><a href=”Gallery-identity.html”>Identity</a></li>
<li><a href=”Gallery-other.html”>Other</a></li>
</ul>
</li>
<li><a href=”Contact.html”>Contact</a></li>
</ul>

In my Contact me page I used html to set the widths and heights by inserting colums and rows to create an invisible table.  This allowed me to create a for in where people can email me.  Currently there is no html so that it links to my email address as my web hosting will provides me with this included in the package.  This is the html for my Contact form.

<p>&nbsp;</p>
<form name=”htmlform” method=”post” action=”html_form_send.php”>
<div align=”center”>
<table width=”644″ height=”430″>
</tr>
<tr>
<td valign=”top”>
<label for=”first_name”>First Name </label></td>
<td valign=”top”>
<input type=”text” name=”first_name” maxlength=”50″ size=”30″>
</td>
</tr>

<tr>
<td valign=”top””>
<label for=”last_name”>Last Name </label>
</td>
<td valign=”top”>
<input type=”text” name=”last_name” maxlength=”50″ size=”30″>
</td>
</tr>
<tr>
<td valign=”top”>
<label for=”email”>Email Address </label>
</td>
<td valign=”top”>
<input type=”text” name=”email” maxlength=”80″ size=”30″>
</td>

</tr>
<tr>
<td valign=”top”>
<label for=”telephone”>Telephone Number</label>
</td>
<td valign=”top”>
<input type=”text” name=”telephone” maxlength=”50″ size=”30″>
</td>
</tr>
<tr>
<td valign=”top”>
<label for=”comments”>Comments </label>
</td>
<td valign=”top”>
<textarea name=”comments” maxlength=”1500″ cols=”50″ rows=”15″></textarea>
</td>

</tr>
<tr>
<td height=”34″ colspan=”2″ style=”text-align:center”>
<p align=”center”>&nbsp; </p>
<p align=”center”>
<input type=”submit” value=”Submit”>
</p></td>
</tr>
</table>
</div>
</form>

 

 

 

The final pages on my website look like this.

 

My about page

Screen shot 2014-05-09 at 13.58.57

My Homepage

 

Screen shot 2014-05-09 at 13.59.11

My Contact me page

 

Screen shot 2014-05-09 at 13.59.34

My gallery pages

 

 

Screen shot 2014-05-09 at 13.59.49

 

 

 

 

 

 

 

 

 

 

 

Aswell as creating a website and business cards I have created a design style cv to help promote my branding.  I have kept the same colour scheme, fonts and background as in my website and business card as my branding identity is contingent on continuity.  Please see below.  As my Photography is based around Fine Art it allowed me to be more creative with my design choices instead of adopting a linear style cv.

 

dancingshrimp cvdancingshrimp cv2dancingshrimp cv4dancingshrimp cv5dancingshrimp cv3

 

I began by looking at my old business card that I created using moo.com, Although it functioned by having links to my social media pages and my contact information was displayed clearly, my overall card did not function as a promotional tool.  This is because the main function of a business card is to promote either yourself or the company, the colours and images I had displayed did not do either.

For develop a unique branding identity I need my website, cv and business cards to have branding continuity, including the logo, colour scheme and consideration in to the typography.

I am going to use Moo.com as I have previously used them and they give a downloadable preview of the business card.  It is important for me to have my website, cv and business cards ready before June so that they can be used at my upcoming exhibition in London.

I thought that a good starting point would be by using the background that I used in my website.  This was the user would quickly identify that they have accessed the correct website and begin to associate the design aspect of the branding to my work.

business card back business card front

I also thought that when I was having an exhibition, I could launch it online aswell as at a Gallery and I could use Photographs from the exhibition on my business cards and place them at the exhibition.  I used the same font that is used on my website and my cv to maintain the continuity.

 

 

In 2013 93% of marketers used social media to promote their businesses (social media video 2013), considering this statistic I thought that it was vital to include social media buttons on my website to help promote my work for exhibitions.

By searching for png (transparent images) social media buttons on google images I came accross a wide range of buttons I could choose from.  Please see below.

Image

 

When considering the darker colour scheme of my website bright colours would contrast against the background and be too distracting, By considering this I started looking at earthy tones, initially I considered using the orange and white that I had used in my logo but then I found that using brow and white there was enough distinction to see the buttons but they weren’t too offputting.

Image

Once I had downloaded the social media buttons into my images file on Dreamweaver I was able to place them in to the footer section of my website on each page, I reduced the size of them once on the pages so that they didnt draw attention away from the other content on the website.  I then created hyperlinks on each of the buttons by highlighting each button individually and then copy and pasting my Twitter, Facebook and Flickr web addresses in to the hyperlink section with target set to blank on Dreamweaver.

By testing each button on a web browser I was able to ensure that each link worked correctly.

In future I have thought about designing my own social media buttons.  I think that this is because I have enjoyed the design aspect of creating a website and like the individual touches that can be applied to each area of the site.

 

Previously when designing my online exhibition website I began experimenting with designing logos.  Please see my examples below that I created in Adobe Photoshop.

Jagged edge example Screen shot 2013-10-16 at 12.05.03 Screen shot 2013-10-16 at 12.04.44 Screen shot 2013-11-13 at 12.27.53

My Portfolio website name is Dancingshrimp and the colour scheme I want to use is an orange background with white text.  Please see below for examples of ideas I have been trying out for my final web design logo.

logo initial ideas 2 Logo initial ideas 1

 

Although I like the graffiti style grungey logo that says DS Photography, I found that it didn’t go with my background for my homepage.  The camera logos on the right were created by vectoring a camera icon using Adobe Illustator.  I have decided against using any of these as they would suit a more hipster style website.

I then decided that I liked the orange circle with DS written in white because it was simple and could easily appear on my webpages, business cards and my cv, I thought that the branding was simple and effective, on my website I thought of having “Dancingshrimp written in white alongside it to make it bolder and clearer whilst the logo acted as a simple badge to increase my branding identity.

There has been a large shift in the way in which websites are viewed, previously on a computer monitor was the standard viewing method, now increasingly people use mobile phones and tablets to display websites and images.  This is important for me to consider as displaying my online portfolio and current exhbitions is the main functions of my website.  When an image is now correctly optimised for the web it will oad very slowly if at all.  It will also use up more internet data which can cost the user more.


 

Below I will be giving examples from designing my website of how I have decreased the file size substancially to increase the viewability of my images on my website.  I willbe using Photoshop CS6 as the software to give these examples.

  1. Open image on Photoshop
  2. Once image is edited for website go to File, Save for web (do not click save as)
  3. Screen shot 2014-05-08 at 12.29.03
  4. Then the your image will come up with the file sise information as seen below
  5. Screen shot 2014-05-08 at 12.29.31
  6. As you can see, by changing the file size from JPEG Maximum quality to JPEG High quality I have reduced the file size significantly (from 525k to 93k)
  7. When this image is in the website is will now load quickly and use up less data.

When uploading images the standard file format used on a website is a JPEG, this will differ if using an image which require transparency, such as in a logo, for this the same instructions should be followed but instead of selecting JPEG, select PNG 24 (although this has a large file size, this allows for the transparency needed.  Please see the example below which I used on my website to create transparency in the logo.

Screen shot 2014-05-08 at 12.36.43

 

There are two types of search engine optimisation, on-site and off -site (SEO)

I have previously discussed on site search engine optimisation but will begin to describe off site.

Off site SEO works as a way of building your site credability to a search engine such as Google.  By looking at the relevant theme of my website )Fine Art Photography, I research a variety of forums, newsites, social media pages, blogs and directories that I  can contribute to (and link back to my website).  Please see below for a list of inbound links I want to get to my website to increase the searchability and ranking on search engines such as google.

  1. www.photography.ca/Forums/
  2. http://www.linkedin.com/groups/FineArtsPhotographyForum-4176012
  3. http://www.ukaop.org.uk/
  4. lenscratch.com/
  5. www.fineartphotoblog.com/

By creating Social media buttons n my website, this will allow people to access my website from other sourses, on my website I will be adding social media buttons, at the moment Photographically I use wordpress, facebook and Flickr and Twitter, My website will have working links to each of these pages to increase the volume of people who are interested specifically in Fine Art Photography to access my website.  To further increase my Off Site SEO I hope to join more social media websites such as Linkdin, Instagram and become more active on my Googleplus account.

To see what Inbound links I could further use I could look at what ones my competitors have by using Opensiteexplorer.  This will let me see how effectve my own Off site SEO is and also what inbound links other Fine art photographers have.

Another method I could use for improving my Off site SEO is by encouraging those who have visited my Photography exhibitions or for those I have provided assistance or a related service for to write a review that links back to my website.